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The first time I saw the Gargoyle... aside from shock, I also felt a newfound courage. This is definitely the coolest logo I'd seen. Of course, the coolest logo will attract the coolest people. I particularly agree with what GK once said-- that Stone is about not only the beer but also rock music. These spirits have infused a sense of vigor and vitality into the heart of this brand. Stone Brewing has a position that cannot be replaced in many people's minds. And what I have always wanted to do is bring the gargoyle to life, to capture in its face the spirits of rebellion and independence that our Gargoyle represents.
- Bob